As a customer we all know that our favorite brands are usually ones that we are able to connect with, and it is no secret that today the best way to connect with customers is through Facebook. Here are three tips to help you use Facebook to your advantage!
One of the most important things you can do is put the customer in the spotlight. Who doesn’t like to be the center of attention or praised for something they did once in a while? Whether it is reposting a picture that a customer took or featuring customer it will definitely amp up people’s excitement about your company and encourage others to engage with you more on social media.
The main purpose of a Facebook page is to communicate company information to customers, but that does not mean it has to be all work and no play. It is important to not only post things that relate to your company but also post pictures or videos that have nothing to do with what you do. This will allow your customer to connect with you on a more personal level, overall strengthening their ties to the company.
There is almost no point of having a Facebook page if you do not consistently post and engage with your followers. It is important to make a point to post or comment on your own page every day. When a customer notices that you are constantly updating your page and interacting with other customers they are more likely to be inclined to interact on your page as well.
Overall, it is important to keep in mind that your Facebook page should not only be about how many likes you have or how many advertisements you post. Companies need to take full advantage of Facebook and make lasting connections with their customers.
Although not everyone is willing to admit it most of us are obsessed with hashtagging. Whether we use a trending hashtag or a silly one we made up we just love it. That is why when Facebook announced that they were introducing a Twitter-like hashtag program most people were extremely excited. The only thing that was confusing about Facebook hashtags was how marketers could take advantage of it.
Even though, Facebook said that there would be no hashtag-related advertising many marketers rushed to try out the hashtags. Immediately most company’s tried out these hashtags, but they soon found the issue with the program. Unlike Twitter, Facebook by default is private which means you have to take the extra step to make your status updates public for your hashtags to have an affect. Reports have shown that only 28% of Facebook users make all of their posts public, which means only a small amount of Facebook users hashtags actually work. During the BET Awards they had to specify on TV that when hashtagging on Facebook to make your posts public.
Having to make your posts public is a serious issue that renders the Facebook hashtag almost irrelevant. The whole point of having your Facebook private is so people cannot snoop on your stuff, and most people probably won’t remember to make their posts public in the long-run anyways. In reality, the only way that Facebook hashtags will be successful is if they change the normal setting to be like Twitter where every post is by default public.
We have entered a world where we literally can have any information we might need at our fingertips in seconds. Of course the biggest advancement has been in social media, where marketers are able to use tools and technology without having to beg or pay for attention. Although a lot of the actual marketing may come free, everything in the end has some kind of cost, and in this case that cost is having to manage and adapt to the changing world of social media. Three trends you should not ignore are content marketing, mobile marketing, and Personalized Marketing.
Content marketing is known for its importance across all aspects of social media. It is important to recognize this trend and understand how it underlies almost all-digital marketing. We need to remember that Facebook is only one social media outlet, we should not forget Twitter, Blogs, etc. Creating “liquid content” is possibly the most important thing when creating brand awareness.
More than ever before we are attached to our smartphones and tablets, which means that creating marketing messages that are optimized in mobile platforms is a must! We all know that it does not matter how busy our days are we always make time to check out Facebook, Twitter, and emails on our mobile device. The surge of smartphones has made it vital that companies recreate websites, blogs, and even email formats so they can be viewed easily on mobile devices as well as online.
When walking into a store you are least likely to buy the top that is “one size fits all” because it does not fit specifically you perfectly, so why should marketing be any different? It is important to realize that not all consumers are the same and that mass messages are becoming less effective. One of the main highlights of social media is that it is easy to capture a person’s personal preferences so take advantage of technology and personalize your marketing.
It is no secret that social media has taken over our lives. Even I sometimes wish that it would stop for a little so I can get an information break, but are we too attached to these networks to take a social media vacation?
A study by MyLife.com showed that users are beginning to feel overwhelmed by the rising number of social networks and email accounts that they now possess. When asked whether they feel like they need a social media vacation 50% of people responded that they would consider taking a “vacation” away from social media.
“It is universally accepted that people are living much of their lives online,” Said Jeff Tinsley, CEO of MyLife, “Their Internet identities are their true identities, and they are spending an increasing amount of time managing all their connections and communications across multiple services, leading consumers to feel overwhelmed.”
Although, we may desire to take a break from social networks in reality most of us are afraid that something will happen when we step away. Every morning I wake up and before I am even out of bed I am on my phone checking what I have missed on Facebook, Twitter, and Instagram, it has become a major part of my morning ritual that I truly could not imagine living without. So the question is can we break away from our social media addiction? Can we take a vacation?
Everybody makes mistakes; they are one of the few things in life that is completely unavoidable. The most important thing about making a mistake is to learn from it. To try to avoid some of those mistakes here are three common mistakes that most entrepreneurs make when it comes to social media.
Most entrepreneurs take years to perfect their brand going through multiple steps and tons of research to make sure that their product or service is perfect before releasing it to the public. The same kind of effort you put into your brand should be put into you social media marketing strategy. Although you may not see this as part of your brand, a lot of businesses flop because they do not have the right kind of exposure on social media.
Playing off of the first mistake, the second mistake is not committing adequate resources. The question is not “How much time should I spend on social media?” but “How can I utilize all these different resources?” One thing that is not lacking in the world of social media is resources that are easy to use and find. You must be committed to take the time to adapt to these resources in order to have an effective social media platform.
The third mistake is probably the easiest to avoid; it is important to realize that social media takes time. Just like it takes time to build relationships in your life, it takes time to build relationships in social media. It is important to remember, that as hard as it is to build those relationships once they have momentum it is a lot easier to produce returns and revenue.