Creating a social media plan has become a necessary part of a political campaign. Although it may not be something that every politician feels comfortable with, the voters are consistently using social tools to determine how they feel about a particular candidate. It is the responsibility of the candidate and their political team, or the special interest groups, to ensure that the desired candidate remain top-of-mind in a positive manner.
It is important to understand that the social media strategist is a completely different voice than your long-standing political consultants or campaign managers. The message that is recommended by a political consultant many times will differ from the voice delivered by the social strategist. Political consultants are used to working with large budgets and have a superior understanding of how to deliver traditional media in a way that voters will easily digest. As social media strategists, RealTime Marketing Group understands that voters are living in a world of information overload, and there is a precise timeframe and voice that is critical in creating a successful social media campaign for a political race. We work hand-in-hand with your team, analyzing data, evaluating the details, and engaging the voters.
Some of our political success includes:
- Sorry, we believe that the voice of our political campaigns belongs to the candidates we represent, therefore we will not release the name of any politicians we have served.
- We do not select our clients based upon political affiliation, but moral code (in other words, see #2).
- We will only run 1 political candidate per municipal election, and we will not agree to represent a political candidate until we have done our due diligence. (Again, please see #2)