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Changes to Facebook Algorithm & What That Means For Brands


January 12th, 2018

Facebook is changing…again. I wanted to take a few moments to share the most recent article released about Facebook’s newest algorithm change. View it here. What does this mean? It means Facebook has recognized a few key points: 1. People are spending more time on Facebook BUT 2. People are not engaging as much as Read More

What Makes Things Go Viral?


September 27th, 2013

“What makes things go viral?” is the question that most businesses have on their minds since the beginning of the social media trend. A few years ago this question would have been answered that it was simply luck, that no one could predict what could go viral. The one thing they never expected to hear Read More

Predict Twitter Popularity


September 27th, 2013

Don’t lie every time you tweet you hope that your 140 characters tweet will blow up, and you patiently wait staring at your phone to see how many favorites and retweets you will get. Researchers have developed a model that they claim can predict how popular a tweet will be. This unique formula does not Read More

Master The Social Media Strategy


September 13th, 2013

Creating a social media strategy is key to having success in the social media world. Although it may seem exciting to have all of these different profiles if you don’t know what to do with them they become pointless. It is better to be really good at one social media site than stink on all Read More

Should We Pay To Get Rid of Facebook Ads?


September 6th, 2013

I don’t think anyone would disagree with the fact that Facebook ads are nothing but annoying and overall serve very little purpose. Most of the time these ads or sponsored posts do not even relate to pages you have liked or websites you have visited which is just annoying. Agreeing with this idea, co-founder of Read More

The Downfall of Buying Your Fans


August 30th, 2013

Just like you can’t buy your friends in real life, you should not buy your Facebook fans either. Although, it may seem like a lucrative deal to spend pennies to purchase thousands of fans it is not a good idea. You would not trust a deal where you can get an iPod for a dollar Read More

Take Advantage of Facebook


August 23rd, 2013

As a customer we all know that our favorite brands are usually ones that we are able to connect with, and it is no secret that today the best way to connect with customers is through Facebook. Here are three tips to help you use Facebook to your advantage! One of the most important things Read More

The Facebook Hashtag


August 16th, 2013

Although not everyone is willing to admit it most of us are obsessed with hashtagging. Whether we use a trending hashtag or a silly one we made up we just love it. That is why when Facebook announced that they were introducing a Twitter-like hashtag program most people were extremely excited. The only thing that Read More

3 Trends in Social Media


August 9th, 2013

We have entered a world where we literally can have any information we might need at our fingertips in seconds. Of course the biggest advancement has been in social media, where marketers are able to use tools and technology without having to beg or pay for attention. Although a lot of the actual marketing may Read More

Should We Take A Social Media Vacation?


August 2nd, 2013

It is no secret that social media has taken over our lives. Even I sometimes wish that it would stop for a little so I can get an information break, but are we too attached to these networks to take a social media vacation? A study by MyLife.com showed that users are beginning to feel Read More