As many of our readers know, most of the time my team writes our blogs. I give some topics, share my thoughts, but at the end of the day I am happy to report that the ideas expressed herein are not only my own. Google Analytics supports the fact that some of the best blogs on this site were not written by me…GO TEAM! However, there are some topics on which I must share my two cents. With that being said, I hope you enjoy my Dear John letter to Klout.
Dear Klout,
I give you access to my information, to allow you to look into my “level of influence;” which is pretty much BS anyhow, since you only look at the number of ‘friends’ and ‘followers’ I have…not the fact that I control the voice for many brands and reach millions of users through these brands every time my team decides what to say. Regardless, I decide “why not play the game?” I can follow the predetermined rules for increasing my Klout score – know with whom to interact and, more importantly, not interact. I can get through the fact that you have a ‘system’ for determining scores…well, until you change the system. But, Klout, today was the last straw. We love Facebook, but we admit that their view on privacy has been sketchy at times. So we know there is a problem when Facebook comes out and suggests that what Klout has done is in violation of even their policies. The New York Times just shared that you have been totally Facebook creeping my children’s data. My 3-year old does not need a Klout score…I’m still working on teaching him not to keep score, which brings me to my point. So here we go, I am leading by example. There is something fundamentally wrong with me joining a site just so they can say how popular I am. We do a good job for our customers…they get to say how popular we are. So, adios Klout…we are out.
Care to follow my example? Here is a step-by-step on how to remove yourself.
