It can be difficult being a local business and trying to keep up with the non-stop changes in marketing strategies. Don’t get overwhelmed; get excited about these new opportunities available for the success of your business.
Make it personal
The most recent change to social media is Facebook Deals and single sign in. This is a simple and cost effective way to strengthen your business’s presence and draw new customers in daily. All it takes is a little imagination and a deal customers cannot refuse.
Here are some ways your business can use Facebook Deals:
1. Service: Offer a special deal if a loyal customer refers a friend. New and old customers end up benefiting from this recommendation.
2. Entertainment or Hospitality industries: Popularity deals for those customers who tag their friends at check-in. If all tagged friends are present, a special deal is awarded. Such as a free shirt at a concert or free 50% off room service at a hotel.
3. All: Have a virtual punch card. When customers check in at a given location after five times they receiver a substantial deal such as a free meal, or 50% off new brakes.
4. Donate: If your business can spare the extra change, offer to donate to a cause. Whether it’s saving the forests, a local charity, or Africa’s water, offer a $1 donation every time a customer checks in to your business.
