As a customer we all know that our favorite brands are usually ones that we are able to connect with, and it is no secret that today the best way to connect with customers is through Facebook. Here are three tips to help you use Facebook to your advantage!
One of the most important things you can do is put the customer in the spotlight. Who doesn’t like to be the center of attention or praised for something they did once in a while? Whether it is reposting a picture that a customer took or featuring customer it will definitely amp up people’s excitement about your company and encourage others to engage with you more on social media.
The main purpose of a Facebook page is to communicate company information to customers, but that does not mean it has to be all work and no play. It is important to not only post things that relate to your company but also post pictures or videos that have nothing to do with what you do. This will allow your customer to connect with you on a more personal level, overall strengthening their ties to the company.
There is almost no point of having a Facebook page if you do not consistently post and engage with your followers. It is important to make a point to post or comment on your own page every day. When a customer notices that you are constantly updating your page and interacting with other customers they are more likely to be inclined to interact on your page as well.
Overall, it is important to keep in mind that your Facebook page should not only be about how many likes you have or how many advertisements you post. Companies need to take full advantage of Facebook and make lasting connections with their customers.
