Creating a social media strategy is key to having success in the social media world. Although it may seem exciting to have all of these different profiles if you don’t know what to do with them they become pointless.
It is better to be really good at one social media site than stink on all of them. It takes a lot of time to make one site look perfect, so if you do not have the time to work on all of your sites choose one that will really make you stand out. As long as you are creating great content and interacting with fans that one site will get you farther than having four or five crappy sites.
If you only have time to manage one social media site, you might consider focusing mainly on Facebook. Facebook has become the top of the social media chain having over 1.1 billion users and it is easy to communicate with fans in fun and creative ways.
Lastly, it is important to have a content strategy. You don’t want to seem like a spammer only posting promotional material so it is important that you keep these posts to a minimum. For the rest of your posts, keep it fun, interesting, motivational. They key is to present content that has value and will affect the customer in some way.
