“Contradictory Beats Worth Sharing”
Starbursts campaign for their latest flavor “Summer Fun Fruits” gives fans a taste of fun through music sharing on their Facebook landing page.
This fun activity encourages continuous engagement between Starburst and its fans. When landing on the “Summer Mix tape” page, its creative and vibrant appeal attracts users to interact in this campaign. Top Billboard tracks are updated weekly so users can select their favorite artists for composing and uploading personalized playlists and then sharing these mix tapes with other Starburst fans. What a great approach to Brand Awareness by associating the latest music hits with this company’s latest product.
Product exclusives, free music, and weekly updates all accessible on one landing page, this is a juicy contradiction worth sharing.
It’s all about the Fans.
“What’s behind each product innovation by Sony Ericsson?”creative talent and their fans fun and entertainment in mind.
Sony’s Facebook landing page puts a different spin on Fan pages. Of course every business creates a Business Page to market, advertise, and promote its products and services to the large market sector that makes up Facebook. What many businesses forget is to incorporate their Fans within their page. Sony hits this concept right on the nail by showing they like their Fans just as much as Sony Fans “Like” them.
When landing on Sony’s page you can pick your final destination “Around the World” without even moving from your computer, just one easy click and the individual arrives at their desired geographic location. To make this even better and more user friendly, each page is customized to satisfy the different population needs based on the country’s demographics.
To further compliment the campaign and recognize Sony Fans, every week a fan is randomly selected from “Around the World” and their profile photo is portrayed as the profile image of “Sony Ericsson’s: Fan of the Week.”
These features along with other highlights, makes Sony’s page feel like home.
“Work Wear”
Levi’s Facebook page has a storefront feel that once it is approached, be ready to window shop!
But there’s one catch, just as stores have “Invite” only sales, well Levi’s puts a spin on this approach and invites all visitors to “Like” their page and reap the offerings. Everyone is invited but only “Like” RSVPS receive the benefits.
This call to action immediately raises curiosity to Levi Fans to get involved in their page and be “in the know” of the latest and greatest new trends in style.
This leading brand in energy drinks leads you to “Like” their page just as much as its fans LIKE their drink.
Red Bull’s use of its landing page displays an eye catching image of arrows which appear to be floating out of a popped open Red Bull can, land you right to the “Like” button to join the Fan group.
