Upon hearing the term advertising, most of us run in the opposite direction. It is difficult to imagine spending another $2,000 on a magazine ad that brings in little extra business, especially in today’s economy. Now there are Facebook ads to help your business shine.
Here are our helpful tips and tricks to help you tackle Facebook Advertising.
You have one line to grab someone’s attention. What you choose as a heading will link to your Facebook page or website. This is the one line you have to draw potential customers to click on your link.
Next, briefly describe why what you have to offer is different from the other shoe retailers, restaurants, or florists. This description will appear below your heading for those wanting to know more before they give you a click. Use this opportunity to further entice people to click.
Once an eye-catching photograph is chosen and your intended purpose is made clear, it’s time to decide what demographic should be targeted.
This is what sets Facebook ads apart from other marketing materials. You can specifically pinpoint who you want to see your ad. Whether it is college graduates, followers of a similar company, a specific location, age range, gender, marital status, people who like skiing, etc.
Facebook Advertising is not only effective but is also affordable. You pay per click, decide a daily budget, and how much each click will cost you. What’s even better is you can do all of this from your couch!
Facebook allows you to make advertising personal; finally, a way to tap into what people are passionate about, and get their attention!
