Have you noticed? If you’ve watched Fox recently to catch the latest episode of House or Bones then you’ve seen it. That suspicious hashtag lingering on the bottom right corner of the screen is rather difficult to miss. Scoot on over to Travel Channel to watch Anthony Bourdain: No Reservations and the television is bound to encourage viewers to join Anthony as he tweets the details of each show.
It’s like a backstage pass right at your fingertips. NBC’s new musical competition, The Voice, kicked its marketing into high gear right on Twitter before the show even aired. The judges, Adam Levine, Christina Aguilera, Cee Lo Green and Blake Shelton used their massive fan base to create hype in the Twitter-sphere through posts on @NBCTheVoice, conversations between each other, and Retweets of fans. Here are Tips and Tricks to join in the conversation and keep your finger on the pulse. Who knows maybe you’ll even start trending.
Use Twitter Correctly
Don’t be one of those fools posting tweets that are missing # and @. Join the conversation and get others involved. Nobody cares if you “just got coffee!” but they do care about your “Coffee break at @Starbucks #VanillaLatte”. Minor tweaks can make all the difference when starting your dialogue.
Follow what/who matters to you
There’s a lot of useless information floating around in Twitter world. Don’t get wrapped up in it. Follow what matters to you and what will be helpful when trying to build up that “Influential Tweeter” status. A lot of amazing news and entertaining bits are being shared across Twitter; don’t miss the chance to join this valuable source of information.
Be a Tweeting Business
Just because you are not a bona fied celebrity or fancy new TV show, does not mean Twitter is off limits. If anything, businesses are excelling in their Tweets. Tap into businesses like yours. Let’s say you’re an organic market. Follow other voices like yours- politicians with eco-friendly initiatives, National Geographic, and @WholeFoods are great places to start. Start Retweet-ing what they have to say or tagging them in your informative posts. Soon you’ll be learning how best to get your message across.
Make it Relevant Find your voice and stick with it. Disney
is a great example of a business doing it right. They ask followers questions, update on the latest events, even tweet specific ride’s wait times. They are appealing to people at home and in the park. They have an unwavering voice, which keeps their followers happy and connected.
These are just a few tips to keep in mind when expanding your presence across the Interwebs. Remember, as soon as you start playing around with this social resource you’ll learn even more on how to make your voice heard without having to scream off the peaks of a mountaintop.
