It never takes long for the Disney brand to catch on to new trends. This time it’s their advertising campaign. I don’t know about you, but I’m a die-hard Disney fan, have been since I was a wide-eyed 2 year old who refused to rest until the lights went out on 20,000 Leagues Under the Sea. Through the years Disney has forged ahead, keeping up to date with the latest ride technology, even energy and environment conservation. Naturally, their next major shift would be to the social media world.
Their latest advertising campaign doesn’t try to show how spectacular their roller coasters are, how many kids walk through their doors every second, or just how amazing everything they do is. Nope, instead the focus is put on you, and your personal Disney experience throughout the years. You’re encouraged to submit pictures and video to Facebook, YouTube, Myspace, and their own website of your favorite Disney memory. They are seamlessly bringing together the old with the new allowing not only a wide rage of response, from teens to park veterans, but also an extremely personal tie to the brand and its intended experience.
Submit your memory and it may be seen on Cinderella’s Castle. If that doesn’t say dream come true, I don’t know what does.
