When trying to decide how to best brand yourself and stand apart from the innumerable amount of businesses, websites, and blogs it can be difficult deciding how to effectively accomplish this. There are so many factors and tools that can be utilized to help create the best business plan for you, but it can be a daunting task. Here are a few helpful hints on how to successfully gain a presence that suits you and your vision.
- 10 Words: Sit down and think about your business or the vision you have for your website. Brainstorm ten words that you feel apply to your company and make it stand out from the rest. Maybe you have a cupcake bakery and one of your words is gourmet, or you’re a doctor and one word is dedicated. Look at pictures, read a book, watch a film, surround yourself with creative mediums that inspire you. Be yourself, edit as you go along, and pick words you would want to proclaim in front of a full arena.
- Photos: When striving for a visually pleasing platform, do not resort to Google images. Simply searching the Internet for images will not speak true to you and your desired impact. Take your own pictures or hire a photographer. If a photographer is not in your budget there are various programs that often times come with your computer, such as iPhoto, that allow you to easily upload and edit personal photos. Don’t forget Photos must speak true to you and your business.
- Social Media Platforms: Become familiar with Facebook, Twitter, YouTube, and blogging websites such as WordPress. These are tools that can enhance your company’s visibility and encourages others to connect with your purpose. Personalize your YouTube and Twitter background, create a Facebook landing page that is true to your business, this will show your creativity and unique approach.
- Visually Interactive: With any visibility you wish to gain on the Internet it is important to be visually cohesive and interactive. Nobody wants to visit a stagnant website that is difficult to navigate. Create a page that moves, add personal YouTube videos, make your potential customers want to explore your website. Choose colors that match your mission, not necessarily your favorite colors and choose a font that is easy to read, but most importantly keep your unique view in mind.
- Goals: Last but certainly not the least important, set goals for yourself within your business. You want to create a business that you would want to be in touch with. Strive to be better and up to date with the latest trends and competitors. Take a step back and objectively view it from the outside. Make sure your voice, mission, and vision are clear, and most importantly it makes others excited about your brand.
