Since we are bombarded with signs, slogans, logos, and promos everyday, it is sometimes easy to overlook a simple advertisement. That being said, there are always the few contenders who stand apart from the crowd; the true outliers that make us take a second look. We have scoured the internet in search these unique and noteworthy advertising and marketing gems. Here are 5 of the best campaigns that have us wanting to buy whatever it is that they’re selling!
1. The Talking Ad
QR codes got dictators talking in recent print ads from the free-press advocacy group Reporters Without Borders. With The Talking Ad use your iPhone to scan the QR code. You then place the phone over the leader’s mouth. The message becomes loud and clear. This tactic is very effective and hands down the most innovative.
2. The Bra-Tightening Ad
This Wonderbra ad lets you experience the product hands on with this little ‘adjustment’. The interactive insert is not only fun, it’s effective. We’re sure that readers who stumble upon this ad won’t be keeping the commodity to themselves. In no time everyone in the office will be wondering about this bra!
3. Intel’s The Museum of Me
Intel’s Museum of Me is a really neat concept that connects with your Facebook account. It utilizes your information (i.e. photos, videos, friends and statuses) and creates an entire museum in a sort of tribute to your social media life. The project isn’t just about showing a users activity on Facebook. The service is also an advertisement for the company’s Core i5 processors which becomes clear at the end of the short museum tour.
4. Folgers Coffee
Folgers turned ordinary man holes in NYC into a hot and steamy morning beverage. This campaign is great for a bunch of reasons but mostly because it’s nearly impossible to miss. Millions of people walk the streets of New York City each day, many of them finding themselves nearly walking into a cup of coffee. While many tourists are busy looking up at the skyscrapers, native New Yorkers are typically looking down at a cell phones, PDA’s or iPod’s… and of course a huge steaming cup of coffee!
5. Superette – Short shorts
Everyone has woken up with sheet marks on your face, or stood up from a wicker chair having the grooves imprinted on your backside. It takes someone really clever to look at these casual occurrences as an opportunity for advertising. Superette Shorts has found a way to “brand” potential users by installing their stamp on park benches. A walking advertisement, what could be better?!
