Calling all Zooey Deschanel fans… your prayers have been answered. Zooey has teamed up with two of her equally talented friends, Sophia Rossi and Molly McAleer, and launched a social extravaganza for smart, clever, witty, stylish, creative and hip girls to dive into everyday. Along with the launch of the website Hellogiggles.com, they hit the ground running with a Twitter account, Facebook page, and Tumblr. It is one of the best social campaigns I have seen and these are the reasons why HelloGiggles is something to keep our eyes on over the next couple of months.
Undeniable Intrigue
It is nearly impossible not to fall in love with Zooey, even Joseph Gordon-Levitt publicly gushes about his close friend: hitRECordJoe “RT @therealzooeyd: “thanks for the tiny stories! absolutely adorable!” ~~ Aw, YOU’re adorable my dear.”
Yes, that was a lot of Twitter talk. However, it’s clear how much love is being shared for this dynamic singer/songwriter/actress/visionary/ and now social media genius.
HelloGiggles.com is like a candy dish. Every morsel is equally sweet and leaves visitors coming back for more. It’s something that goes against most messages sent out by leading ladies in the entertainment industry. They have found the humor in popular culture whether it’s the endless drama of Mad Men, or the Auto-tuned voice of Brittney, even the exhausting Real Housewives, while introducing new and inspiring ideas. Zooey and her team have created a voice every girl should be encouraged and motivated by.
Facebook: Their page keeps followers updated on the latest posts without typing hellogiggles.com into the Internet browser. They come to you on a daily basis, giving further incentive to visit their website. Facebook.com/hellogiggles
Twitter: Continues the conversation through tweets mentioning their favorite fellow tweeters, shout-outs, and new website additions. @HelloGiggles 
Website: Their website covers every category any savvy girl is searching for during the day. From fashion, to writing, music to social studies, practically everything is filed neatly away awaiting the next click. hellogiggles.com
Tumblr: This is a perfect companion to their visually striking website. Here, they are able to tap into a key demographic while creating quick posts that will also appear on their website. It’s just another way HelloGiggles is inching its way into social media outlets. hellogiggles.tumblr.com
While HelloGiggles may be integrating multiple social media outlets, they each serve a specific purpose. Their strong voice is maintained throughout and each one is being perfectly utilized and active on a daily basis. It is something we should all look to for inspiration and as a role model when moving forward with social media.
