Statistics are always fun…. Ok maybe not. But when it has to do with Social Media we jump at the chance to absorb these numbers. Today Mobile Marketer released:
“A new study finds that only one in five smartphone owners access check-in services from their mobile devices.”
Notice something a little strange? ONLY one in five!? That might be a sad statistic if we were talking about Super Bowl attendance, however this is in reference to a recent addition in the budding sphere of social media, making 20% a pretty big deal.
Consider the restaurant business. Most start-up restaurants need enough financial resources to make it through one year without making extra revenue. Imagine a start-up restaurant making 20% back at the end of a year. Keep in mind this is referring to an industry that has been part of our daily lives for hundreds of years. Facebook Places, FourSquare, Gowalla, and other check-in services are babies when compared to other industries, and require some perspective when releasing statistics that are deceptively small.
How often do you Check-in?
