Tracking how your company is performing in the social media world is one of the most important tools you should know how to use. The following programs offer a foolproof way to help you do just that.
Google Analytics
Google Analytics is a program that offers a solution to issues that may arise concerning web analytics. It offers useful insights related to your website’s traffic, as well as, your marketing effectiveness. It is not only easy to use but it has some of the most powerful features that make it possible to analyze and view your traffic data in a whole new way. You will now be able to form advertisements that are targeted at the right people while improving your marketing objectives and goals.
Cli.gs
Cli.gs is a program that shortens links along with tracking the analytics associated with that link. Simply visit the main page and enter a cli.gs link and then receive the real time statistics. This is a very useful tool to use when attaching links to Facebook or Twitter posts in order to see if the links are effective or not.
Radian6
Radian6 is a program that will help increase your customer interaction and improve your overall social media strategy. In one place you can view, understand the volume, demographics, overall reaction, influencers and much more that surround your brand, product or competition. You can check the summary dashboard on a regular basis to keep track of trends, adjust your strategies and become more effective and efficient.
WebPosition Reporter
WebPosition Reporter is a tool used to track your search engine positioning. It also helps to protect your company or brand’s online reputation. They generate your search engine ranking and identify real time trends and changes. You are then able to easily and quickly track your keyword performance, position changes, and search engine placement trends with customized views and scheduled reports.
Now that you are up-to-date and informed of the best ways to track and monitor your presence in social media, utilize these tools to make your presence even stronger!
