Social media is an important tool for anyone and any business. When professionally promoting yourself there are important measures to consider, especially if you are a lawyer. Here are five helpful hints and facts to remember as you are setting up a Twitter, Facebook, YouTube, or blog.
1. When setting up a blog it is important to remember the words “pertinent” and “resource”. Post articles that you find important. Whether it’s the latest laws that are being passed, advances in technology, or family related issues, pick a topic and stick with it. You want to be a resource people can rely on and come to when questions arise.
2. Twitter can either kill your reputation or boost it. We’re shooting for the boost. Stay far away from “tweeting” comments on clients, the happenings of your courtroom, or opinions on a trial. This is not only unprofessional, but can also lead to trouble with the bar. Refer back to the information you would use on your blog. Post important links and become a resource. This can lead to informed clients and referrals.
3. YouTube must contain videos that are educational, informative or entertaining. Advertising is never allowed on YouTube when you are a lawyer. This again can run you into trouble with the law. Make sure the information you are sharing is not verbatim, “Hi, my name is John Smith, hire me as your lawyer!”. Instead lure your followers in with a cause you are working on or something you support. This will lead to clients and a better understanding of what your mission is.
4. Edit everything before sending it out for the world to view. Make sure a professional voice is maintained, and avoid casual or rude posts. Nobody wants someone who is offensive and virtually disclosing private information.
5. Always remember to simply follow the law. Your career could be ruined or enhanced with the click of a button. Keep up to date with the social media laws and the specific ones that you as a lawyer need to be aware of every day.
