Results
  • In the first 90-days fan count increased by over 2,000 consumers and potential consumers within 10 miles of their location.
  • Their PPC campaign has had over 6.2 million local impressions and generated over 4,200 visits to the restaurants facebook page.
  • Their facebook interactions achieve over 130,000 impressions per month in their target demographic.
Client

A six-location Sushi and Thai restaurant based in Southern Florida. Their target audience is South Florida residents who enjoy Asian food and live within a 10 mile radius of their locations. This restaurant is regularly voted one of the top sushi restaurants in South Florida.

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Situation

This client was looking for a way to harness the power of social media to increase business from existing customers and obtain new customers visiting the area. The restaurant owner had a Facebook page for 6 months and had been able to engage approximately 60 fans.

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Solution

RealTime Marketing Group took over the campaign in November of 2009. The strategy included the following:

  • Development & integration of a social media strategy
  • Design & implementation of a fan engagement strategy
  • Targeting, testing & execution of a social media Pay-Per-Click campaign
  • Social Search Engine Optimization
  • Social Reputation Management
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Side Note

After 90-days the owner felt that they had solved their problem and took over management of their Facebook campaign. After 12 months, their Facebook numbers had decreased by 120 fans, at which point the client re-engaged RealTime Marketing Group. Upon the second engagement, RealTime Marketing Group was able to increase their fan count by over 1,000 fans in 45 days and has signed the client on a renewing yearly contract.